What we do

As in real life, Twitter is teeming with a myriad of communities – people with various professional interests and hobbies who discover and discuss interesting content. We develop algorithms that find the content curated by the members of a particular community. Our app finds the "mavens" of a community and shows the most interesting articles they read and discuss. Reading those articles feels like viewing the world through the eyes of the community's mavens.

Different communities offer different angles on the same stories. Our digests bring their unique perspectives to you in an easy to read format. So the readers can quickly get a feel of what's being discussed by a community on Twitter (e.g., VCs, bankers, doctors, lawyers, journalists, iPhone developers, comedians, chefs, etc.), without having to sift through thousands of tweets. We also show you information about the mavens, so that you know who is bringing you the news.

Team

MustExist was founded by long time collaborators Alex Sherstinsky and Eugene Mandel, whose combined experience includes the development of real time communications and management products at FaceTime Communications, contextual search at Trovix, social networks at Jaxtr, and online advertising at NebuAd. Alex and Eugene with co-inventors were granted U.S. Patent 7,596,599 and U.S. Patent 7,673,004.

See what Others Write about MustExist

On treating Twitter as a database of intentions: What Does it Mean to be "Real-Time"? (mentions MustExist at the end).

How others perceive you: Twitter Lists &ndash Separating Ego and "Influence" From Genuine Utility

The List Tags tool: A Quick Way to Measure Your Personal Brand Using

A must if you're using Twitter for personal branding: How To Best Use Twitter Lists

Understanding lists and tags: How do people see you on Twitter?